Meural @meural

Startup, New York, NY – 1/10/2017 employees

Meural is the game-changing internet-connected digital canvas + content platform to discover, experience, and consume art and photography.

Meural is to art and photography what the iPod and iTunes were for music. From classic artwork, to innovative digital images, to personal photography, now you can control your wall.

Meural has:
- A great team of repeat entrepreneurs with inspiring vision and proven ability to execute
- Stunning connected hardware (canvas) with unique and proprietary features including gesture control and auto-lighting - patent pending
- Sold out first production run, currently shipping
- Manufacturing infrastructure
- Content partnerships with over 20,000 (and growing) individual works - from museum paintings to digital art to new photography
- High-tech software leading to ultimate customer experience across multiple use cases: curated streaming, discovery, education, UGC, etc.
- Compelling razor (frame) + blades (content subscription) business model.1,250 20,000 125,000 Sold out first production batch ($125K+ in revenue) in first 9 months purely through Meural.com pre-orders with no marketing budget.

Hardware margins:
<1,000 units- 15% GM
<10,000 units- 30% GM
>10,000 units- 40% GM

Subscription Margins:
General content- 90% GM
Premium content- 70% GM

Content Partners:
- Bridgeman (5,000 images from museums such as Louvre, Metropolitan Museum)
- 1000Museums (500 images from museums such as Guggenheim, LACMA)
- Eyes on Walls (300 images of independent art)
- Artsune (100+ images of digital art)
- Sedition (60 images of digital/moving art).Three primary customer-types for our product:
- People who love to discover and experience artwork in their home/office
- People who love to display their own photography and art in their home/office
- Businesses (office, hotel, hospitals) who want to make their space more dynamic and fun.

We have a marketing and sales plan that will target these groups via direct-to-consumer, retail, and affiliate sales.

Meural is developing a content marketplace to connect amateur and professional artists and photographers with Meural owners - building powerful network effects around the platform.