Ad Agency, Los Angeles, CA
Wolfgang’s mission is to bridge the gap between management consulting and advertising.
Management consultancies are bringing creative shops into their fold and agencies are trying to become more like consultancies.
The problem we see, however, is the cultural challenge of integrating established analytically based businesses with creatively driven agencies.
The different DNA’s of the business and the creative environment will make it challenging for them to thrive.
So we have chosen to build Wolfgang, a creative consultancy with a focus on analytics and creative from the ground up.