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JP

Jin Park @JinWilling

Creative Director
at McCann, TBWA, Deutsch, Cheil Communications in NYC, Boston, Chicago, NY

Available Freelance or Fulltime 2ndcanvas.com


My favorite class in art school was “Creative Problem Solving”. The teacher would give us articles, headlines, quotes, etc, and asked us to transform them into visuals. I didn’t know it then, but that class laid the foundation for my career in advertising.   In a way, I never left that class. Whether its solving a way for Outback Steakhouse to stand out from it’s competitors, or launching a new show on TNT with minimal budget, or changing the perception of Go Daddy to prove that they’re more than sex appeal, or continuing the legacy of Absolut in a fresh way without losing its unique creative equity - I create to solve problems.    However, the final executions of those career-making ideas didn’t always come easy. For some, it took weeks of brainstorming, refining the brief, peeling back the onion but you keep on pushing because you know that there is nothing more satisfying than finding that creative truffle. And those truffles, if they were solid, could trickle down to all platforms from TV’s, to digital, to activations, even hashtags.   As much as I don’t like to be cliché about things, especially advertising, I really do love what I do. Steve Jobs said it best, “The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do”

Clients

Acuvue, Outback Steakhouse, Microsoft, TNT, GoDaddy, Galderma, Milk PEP, Accenture, ABSOLUT, Michelin, Vonage, Sprint, Hotels.com, Nivea, GSK, Samsung

Skills

Creative Direction, Art Direction, Creative Strategy, Concept Development, Branding Development, Talent Management, Branding Experience, TV, Print, OOH, Digital, Social Media, Experiential, Activation, Mobile, Content Strategy, Intergrated Marketing, Branding Identity, Branding Experience, Graphic Design, New Media


Languages

English



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