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Danny McHatton @hattonmcdaniels

Creative Director
New York City, NY
Available now Freelance or Fulltime



Danny McHatton is an award-winning creative director. He’s spent extensive time working as a creative professional in many of the top-ten markets in North America, including Dallas, Chicago and New York. Danny is seasoned in communicating to consumers in virtually all media, including but not limited to television, radio, print, out-of-home, in-store, social, digital, events, high-visibility stunts and ambient. He has helped tell the stories of a wide variety of storied clientele. He’s done award-winning campaign work for Procter & Gamble, Bobble and Crayola. He’s crafted the voice for brands such as Starbucks, Northrop Grumman, JPMorgan Chase, Jim Beam, Goya, Vicks, Dr. Scholl’s and Marriott to name a few. He’s even done extensive work for nonprofits such as Neighborworks of America and Seeds of Africa. In 2012, Danny was part of the team that relaunched Procter & Gamble’s flagship brand, Scope Mouthwash, online and in traditional media with great acclaim. Consumer engagement with the brand shot through the roof and sales followed. The work caught the eye of awards juries across the country, including Graphis magazine, the Facebook Studio Awards and The Addys. McHatton holds a Bachelor of Arts from Southern Methodist University in Advertising with a Copywriting focus and a certificate from the Miami Ad School, a prestigious trade school in Miami, Florida. He’s passionate about the outdoors and is a generous contributor to the Carnegie Hall Notables’ Program, which supports educational programs of the Weill Music Institute and celebrates music through intimate discussions, concerts and cocktail parties and more.

Skills

Copywriting, Art Direction, Creative Direction, Digital Media, Social Media, Creative Campaigns, Branding and Identity, Adobe Creative Suite, Corporate Branding, Creative Strategy, Integrated Marketing, Digital Strategy, Television, Outdoor Advertising, Promotional Copy, Experiential, Facebook, Direct Mail, User Experience, Mobile Marketing, Digital Copywriting, Relationship Marketing,


Languages

English



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