Animation can be used to tweak the user’s perception of time, so use this in your favour. For the human brain, anything below 0.1 seconds will seem instantaneous and below 1 second will seem seamless. So, if you have a process that takes 6 seconds for instance, you can break it down in a few separate animations. This trick should make the process feel a lot faster and keep your user engaged.

You can also use animation to fake an instant action that will actually take bit longer in the background. This will make the app feel more responsive even though the process still takes longer than what the user sees.

Launchpad allows you to go from Sketch to HTML, and publish websites directly from Sketch. On this update we introduce animations & overlays. 📱 Mobile screens have limited screen space. That’s why…

Live After Effects layers straight from Sketch artboards

Sketch layers may now be imported into After Effects without redrawing everything in Illustrator. Avoid the startling realization that you have to repeat the whole import process simply because you forgot to split one element out onto its own layer or that type has to be converted into live text as an additional process per layer.

Quickly export selected layers or a whole artboard from Sketch with type metrics, transform data, images, symbol hierarchy, and grouping intact. It's little bit better than the native Illustrator => AE import. Hooray.

Built by Adam Plouff for the SUMux Motion Design Team at Google.

Animated icons and illustrations in native app on-boarding screens are becoming more popular. They visually delight the user and also help make the experience more intuitive. We’ll take you through…

It's our SVG Sketch-a-thon. We've got Peter Nowell on who's the Sketchmaster to talk about SVG workflows, animation workflow, plugins for Sketch, and how working in software like Sketch is great but you should still know the code.

1) Download the .Sketch file

2) Edit the symbols and see how they are set up.

3) Change images and focal points and see how they change when you resize them in the main artboard.

More info on how to use the file on this Medium post.
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It took several ours to write this post and create the file, thanks for your contribution!

Download this file to see see how you can embed a dynamic Google map, or any content you can display in an iframe in a Sketch file.  Requires: Sketch 44.1+ & Anima's Launchpad (0.7+)  Why pay?  I spent some time putting together the file and looking into what's possible and I appreciate your support! :)

Auto-Layout is a Sketch Plugin that empowers designers to build responsive designs inside Sketch.