Craig Smith is an intuitive, well traveled, highly awarded through the line creative who loves people and solving problems in unexpected ways. He looks for spaces that make him uncomfortable because these are areas to grow with the drive and curiosity to go further. Strategically minded with an ability to go down rabbit holes for unique answers. He strives to lead by example and establish productive friendships. Born in Sheffield, UK where his creative career began in building design and architecture before he discovered Direct Marketing and advertising in Hong Kong, then onwards to Singapore, Portland OR, New York, Los Angeles and back to New York where he lives with Korean born artist/yogi wife, baby girl and 2 dogs.
Clients
Cirque Du Soleil, Adidas, H.J. Heinz, Bud Light, Xerox/Conduent, IBM Watson, Agent Ace, P&G Olay, Katy Perry, Virginia Black Whisky, Drake, Champs Sports, Under Armour, FIAT USA, New York City Tourism, Johnny Walker, British Airways. Levis, Unilever, Vaseline, All Detergent, Axe, Vitamin Water10, Coca Cola, Electronic Arts, American Express, Far East Telecom, Nike, IBM, KFC, Changi Museum, GSK, Lucozade, OXY, Panadol, BP Castrol, SilkAir, Singapore Airlines Cargo, The Economist, Expat Magazine, DHL, Asia Pacific Breweries, Guinness, Mindshare, Watsons Water, Seagrams, Chivas Regal, DFS, Conrad Hotels, BMW, HK Speed Post, ESPN, Sheraton Hotels, HK Cancer Foundation, Outward Bound.
Skills
Creative direction, through the line big platform conceptualizing, creative leadership, stewarding international brands, art direction, writing, design, photography, strategizing brand communications across mediums, app/product development, relationship management, corporate identity, new business, film production, branded entertainment, and working with start-ups.
