Should what a founder wants to build take priority over what the customers want? Well, for Pieter Omvlee, CEO of Sketch, it was really one and the same. Sketch was created to solve a real problem he and his co-founder were experiencing. While the company has grown in response to its users' high demand, they have been able to stick to their original goal - solve their own problem by creating a better product. In this episode, you’ll learn how the best products are built and how to have a growth reluctant mindset, which may sound counterintuitive. Yet, this mentality could be the reason Sketch has found itself growing rapidly with a community of evangelists (Innovatemap being one of them). Connect with Pieter Learn more about Sketch Connect with Christian Connect with Anna Learn more about Innovatemap Products mentioned:  Invision  Slack. The easiest way to listen to podcasts on your iPhone, iPad, Android, PC, smart speaker – and even in your car. For free. Bonus and ad-free content available with Stitcher Premium.

Listen to UI Breakfast: UI/UX Design and Product Strategy episodes free, on demand. Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Game Thinking (also available on Audible), Community Building on the Web — Amy's books The Lean Startup, Design Thinking — some of the popular product design methods Game Thinking TV — Amy's YouTube channel Find your ideal early customers with Job Stories — one of their videos on Job Stories GameThinking.io — Amy's website Innovator Quiz — a quiz to receive a free product/market fit cheatsheet Follow Amy Jo on Twitter: @amyjokim Today's Sponsor This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how. The easiest way to listen to podcasts on your iPhone, iPad, Android, PC, smart speaker – and even in your car. For free. Bonus and ad-free content available with Stitcher Premium.

As perhaps the only UX researcher on staff at a VC fund, Michael Margolis is parachuting into startups year-round to help them better understand their users. In this chat with Intercom Director of Research Sian Townsend, Michael walks us through his "start at the end" research framework, the ways in which he quickly develops rapport with new product teams, how to conduct research faster, and much more. Listen to over 65,000+ radio shows, podcasts and live radio stations for free on your iPhone, iPad, Android and PC. Discover the best of news, entertainment, comedy, sports and talk radio on demand with Stitcher Radio.

A replay of my sold out session from Adobe MAX 2017 that asked can you tell people why you are different and better than every other creative out there? This session will highlight the power, importance, and difficulties of creating your own personal brand, see why building your brand is critical for finding the perfect new job, standing out in your current job, or getting respect in the industry. Listen to over 65,000+ radio shows, podcasts and live radio stations for free on your iPhone, iPad, Android and PC. Discover the best of news, entertainment, comedy, sports and talk radio on demand with Stitcher Radio.