Startup, New York, NY – 11-50 employees
8tracks is crowd-curated internet radio. We provide a way to connect people through music and explore music through people. Our DJs share a moment in time — an experience, an idea, a feeling — in the form of a highly personal playlist -- an online mixtape, in effect. Listeners benefit from deep, thoughtful selections packaged for “lean back” consumption, resulting in more music discovery and less repetition.
8tracks ranks #3 in the US among internet radio listeners aged 18-34 and reaches 5m MAU who stream 20-30m hours/month. Two-thirds of the music streamed on 8tracks hails from Independent artists and labels, and two-thirds of music streamed on 8tracks is delivered to iOS and Android devices. Supported primarily by advertising sales, the business has operated at or near profitability for most of its history. Founded in 2008, 8tracks is backed by Index Ventures and Andreessen Horowitz, with offices in Mission Dolores (SF) and the NoMad (NYC).August 200830,000,000 per mon8,000,000 per monSince hiring our first employees in Aug 2011, monthly listeners have grown from 1m to 8m, and monthly hours from 3m to 30m.
Listeners are highly engaged and passionate: the ratio of DAU/MAU on iOS is 22%, and listeners who've used both 8tracks and Pandora tend to greatly favor 8tracks: https://twitter.com/search?q=pandora%208tracks&src=typd&f=realtime.
8tracks has the highest concentration of 18-24 (college) listeners of any major digital music service (>50%).
DJs on 8tracks make a mix in order to share it; listeners share a mix they like because recipients will hear the same set of tracks. We make it easy to share mixes; nearly 1/3 of traffic comes from social sources, with Tumblr the single biggest driver of referral traffic.
Over the last year, mobile streaming as a proportion of total listener hours has grown from 1/3 to 2/3, led by iOS, now our largest platform. 8tracks is the #3 internet radio network in the iTunes App Store (behind only Pandora and Clear Channel's iHeartRadio).