Analytics Media Group @analytics-media-group

Startup, New York, NY – 11-50 employees

We are a tech and media startup that offer three services:

1. Find Your Audience- From supporting a candidate, to buying a product, using a service, or watching specific content, we help your organization make use of the customer data you store or help you explore other data collection options.

2. Reach Your Audience- We build custom target models with demographic and behavioral attributes to select your individual-level audience. Our optimization engine taps into TV and digital media consumption data for your specific targets plus predictive pricing data to design the most efficient media campaign optimized to your actual audience.

3. Measure Success - We believe in testing and measuring results as a snapshot of performance and to improve future campaigns. We have engineered a solution to close the measurement loop for TV so we can refine a custom audience from one campaign to the next (e.g. from "likely purchasers" to "likely purchasers who respond to advertising").