Startup, New York, NY – 1/10/2017 employees
BOB runs extremely social coed bowling leagues and creates real-life communities throughout the country. BOB has partnered with the 3 biggest bowling alley chains to create a highly successful brand expansion initiative.
Combating the stereotype of intense older bowling leagues, BOB is made up of fun young profs in their 20s/30s and typically possesses a 50/50 gender ratio. Foursquare-esque website badges like “The Barney Stinson Award for Awesomeness” or “The Honey Badger Award” help with this social vibe, along with sponsor bars that host trivia nights or fun bar games to get people interacting.
It’s easy to let careers, serious relationships, and transient lifestyles become prioritized over friendships, hobbies, and community, even in a big city like NYC. Better Off Bowling is at the forefront of recreating those communities that everyone needs but few have the time to spend forming themselves, and has seen incredible user growth due to this tech-enabled sociologic trend.
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