ContentIntent @contentintent

Startup, New York, NY – 1/10/2017 employees

The current tools content marketers use to measure success were lifted from the world of web journalism. As such, they're geared towards telling you how many ads your content could monetize (via visitors, pageviews, time on site, or a proxy like shares). But for brand marketers, the goal isn't to cover their microsites in banner ads, but to create content that meaningfully engages with their customers and potential customers, leading to increased brand favorability, purchase intent, message association, and more. ContentIntent lets content marketers finally measure that impact, truly understand the ROI of their content, and see which stories are driving success and which are driving customers away.