ettitude @ettitude

Startup, New York, NY – 1/10/2017 employees

Ettitude is a vertically integrated bedding startup offering high quality, modern, minimalistic bedding at accessible prices with a focus on innovative fabric technology. It's created on the belief that bedding should be healthy, good quality and affordable as we spend 1/3 of our lives in bed. We constantly research and develop new sustainable bedding materials that can provide additional health benefits because it's our mission to help everyone have the best night's sleep possible.

We're the first in the world to use organic bamboo lyocell in bedding, an innovative fabric made with a closed loop system that recycles and reuses water. It's silky smooth and feathery soft to the touch, it's also hypoallergenic, breathable, moisture-wicking, anti-microbial and thermo-regulating, making it the healthiest bedding option. Ettitude fills a market void, providing sustainable and top-quality products at accessible prices to LOHAS, a $290b market, tapping into the rising eco-conscious audience.