Startup, New York, NY – 11-50 employees
FUSIONMAGAZINE was designed as an international product whose content could be read and appreciated throughout the world, at any time. The content of the magazine can be classified as follows:
• International (fashion industry, events, fashion shows, interviews and biographies) - 25%.
• General Interest (trends, news, media, celebrities, horoscopes, etc.) - 25%.
• Counseling (fashion, psychology, nutrition, health and wellness) - 15%.
• Local content (interviews, events coverage, etc.) - 15%.
• Advertisement - 20%.
With this in mind, to publish FUSIONMAGAZINE in a new market would require the production of local content only.
This strategy saves almost 60% of the costs for each new magazine to be published after the "main issue".
Competition that may exist in new markets should not present a problem, since the primary objective is to establish the product, with minimal costs. Each new market adds value to the product internationally, and that is the main objective.
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