Greats @greats

Startup, New York, NY – 11-50 employees

Greats is redefining the Quality / Price Equation and offering tastefully designed men's sneakers at a disruptive price.

"What if?" What if we built a vertical men's footwear brand that made high quality product and sold it directly to the consumer at a disruptive price? The wholesale business of selling to 3rd party retailers is inefficient and that inefficiency is paid for by the customer, in the form of higher prices. And with the idea of building a better sneaker for less, GREATS came out of Beta in June 2014 and quickly became an instant "Classic" selling out of most styles and as GQ says "Shaking up the sneaker to store inventory flow" and as FORBES says "Greats is building the next Great footwear company."

Greats is the First Mens Millenial focussed sneaker brand and is passionate about building the best footwear in the world at a disruptive price.

As Charles Eames liked to say about his designs, "The best, for the most, for the least" and we think that's right.