Startup, New York, NY – 1/10/2017 employees
Swoonery is a luxury e-commerce platform that aggregates top international fine jewelry brands and guides users through an intuitive shopping experience that removes the obstacles to buying jewelry online.
By solving consumers problems (inconvenience, difficult discovery, uncertainties about sizing and gift-giving), we roll-up demand and provide brands with a powerful marketing and customer acquisition platform that is optimized for sales.
Jewelry is an inefficient and fragmented $263 Bn global industry. Only 20% is currently branded (to double by 2020), the 10 largest jewelry groups combined command less than 12% of the market and online sales of jewelry in the US is growing at 8.3% CAGR; yet it has yet to be disrupted.
Unlike our competitors who focus on low-end disruption, competitive pricing and commoditize jewelry at the expense of brand equity, we focus on creating a scalable luxury experience, understanding our clients and supporting fine jewelry brands with unique aesthetic.
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