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Francesco Bertocci

Sr. Product/UX/UI Designer

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Francesco Bertocci

Sr. Product/UX/UI...


A Recipe for Designing Animations—Without Sacrificing Performance

#UIdesign #Motion #Animation #Productivity #Optimization #Sketch #AFX #Lottie #SVGs #Plugins

Last year, Google Chrome celebrated a big milestone, and turned 10. I work on UI design, visual design, and content strategy to continuously improve Google Chrome’s web presence, and in September…









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Francesco Bertocci

Sr. Product/UX/UI...


How to Build the Perfect Mobile Landing Page

#Optimization #Conversion #LandingPages #Mobile #UX #UIDesign #Copywriting

When it comes to mobile landing pages, every second counts. Don't miss out on potential conversions. Follow these tips to build the perfect mobile landing page.









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Francesco Bertocci

Sr. Product/UX/UI...


Dynamic Heatmaps, Visitor Recordings, Live Chat Software, Conversion Funnels, Form Analytics, Polls, All-in...

#Video #Analytics #UserTracking #Optimization

Lucky Orange will help you answer the question of why 99% of visitors that visit your site never turn into customers. It's one of those tools that will have you wondering how you ever lived without it.









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Francesco Bertocci

Sr. Product/UX/UI...


How to use SVG as a Placeholder, and Other Image Loading Techniques

#SVG #Performance #ImageOptimization

I’m passionate about image performance optimisation and making images load fast on the web. One of the most interesting areas of exploration is placeholders: what to show when the image hasn’t loaded…









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Francesco Bertocci

Sr. Product/UX/UI...


10 A/B testing tools to help improve conversions

#Optimization #Startups

You have a hunch that something on your website is no€™t working. Or maybe you want to try something new, but are no€™t sure how to evaluate whether it'€™s successful. Either way, the s...









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Francesco Bertocci

Sr. Product/UX/UI...


How to deliver responsive images across multiple devices

#HTML #RWD #CSS #Optimization

According to the data from HTTP archive, 64% of a website’s page weight, on an average, is made up of images. With mobile traffic surpassing desktop traffic, it has now become even more crucial to…









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Francesco Bertocci

Sr. Product/UX/UI...


ImageOptim plugin for Sketch app

#Sketch #ImageOptimization #Productivity







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Francesco Bertocci

Sr. Product/UX/UI...


Comparing Two Raster Image Compression Plugins for Sketch App

#ImageOptimization #UIDesign #Productivity

Back in the early days, a Sketch designer typically had to export uncompressed PNG or JPG images from Sketch and then choose a means for compressing those files (if desired) using a 3rd party utility…












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