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Francesco Bertocci

Sr. Product/UX/UI Designer

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Francesco Bertocci

Sr. Product/UX/UI...


Animate your Figma designs with our new Principle integration

#Prototyping #Figma #Principle #Productivity

Today we have some special news that’s been months…perhaps years…in the making. Figma now integrates with the prototyping tool Principle, so you can easily build advanced animations of your Figma…









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Francesco Bertocci

Sr. Product/UX/UI...


Principle 4: Now available

#Principle #Releases #Prototyping #Tools

Finally here! 









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Francesco Bertocci

Sr. Product/UX/UI...


Principle Repo: Free, High Quality Principle Resources

#Principle #Prototyping #Files #Resources

Principle Repo is the best resource website to learn Principle for Mac. Download sample files, read articles, and learn from our Principle tutorials.









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Francesco Bertocci

Sr. Product/UX/UI...


Gestalt Theory for UX Design: Principle of Proximity.

#UX #BestPractices #principles

Human brain is an amazing data processor whose broad capacity still hasn’t been explored at full. For designers dealing with user experience of any kind, knowledge of cognitive abilities and…









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Francesco Bertocci

Sr. Product/UX/UI...


The Most Important Rule in UX Design that Everyone Breaks

#UX #BestPractice

There is one principle of organization that every human should adhere to, particularly people who design products. Day after day, I see companies break this rule, and it is 100% of the time to their…












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