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Francesco Bertocci

Sr. Product/UX/UI Designer

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Francesco Bertocci

Sr. Product/UX/UI...


Hacking user perception to make your websites and apps feel faster

#UX #UIDesign #Animations #BestPractices

Ever wondered why when you call up a utility company and you are put on hold, they play music? Consider how you would feel if there was no music, just dead silence. CNN ran a survey that showed 70…









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Francesco Bertocci

Sr. Product/UX/UI...


Five Techniques to Lazy Load Images for Website Performance

#UX #Performance #JS

Maria Antonietta Perna highlights the benefits of lazy loading images on websites and shows five approaches to implement lazy loading for your website.









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Francesco Bertocci

Sr. Product/UX/UI...


Responsive Design In Protowire

#Protowire #Tutorials #Video #RWD #Prototyping #Sketch

How to use the responsive design features for mobile apps and websites.









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Francesco Bertocci

Sr. Product/UX/UI...


Consistent Design Systems in Sketch With Atomic Design and the Auto-Layout Plugin

#Sketch #DesignSystems #BestPractices #AnimaApp #Autolayout

Do you design digital products (or websites) and hand design files off to developers for implementation? If you answered yes, settle in! While the should-designers-code debate rages on, we're going to look at how adding a methodology to your design workflow can make you faster, more consistent, and loved by all









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Francesco Bertocci

Sr. Product/UX/UI...


Sketch app on Spectrum

#Sketch #Community #Chat

The Sketch community on Spectrum. Sketch is the ultimate tool for designing user interfaces, websites, and icons.









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Francesco Bertocci

Sr. Product/UX/UI...


Phase: Digital App Design (and export to code!)

#UIDesign #Tools #MobileDev #Native #React

Create Websites & Apps Visually, and Intuitively. Join us in the Real Digital Revolution. 









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Francesco Bertocci

Sr. Product/UX/UI...


Timeline for Sketch Plugin

#AnimaApp #Animation #Sketch #Plugins

Unleash your creativity. Create GIFs & Videos directly from Sketch.
Pre-Sale continues with 25% off until official release in March. Timeline price will be $79 when we launch.

👉 Watch the video 📼

  • 100% Money back in case of no release
  • 25% OFF Official price (1 year)
  • License includes a year’s worth of updates
  • Expected Release March - 2018
Our products are being used & loved by designers at Apple, Facebook, Google, MailChimp, Starbucks, Shopify, Amazon, Disney Netflix, Trip Advisor and a lot more.

Our goal at anima is to empower designers with powerful visual tools.
Amongst our products you can find Auto-Layout for Sketch and Launchpad for Sketch.

Auto-Layout pioneered responsive design without coding, empowering designers to better express their ideas into live designs.
Launchpad is the first Sketch to live website solution, that enables designers to pubish real websites without the need of coding or hiring developers.

With Timeline, we are aiming to allow designers to create beautiful animations with ease.

If you believe that given the right tools you can achieve much more, support this project and join the movement.

Example animations created with Timeline




To Pre-Order Timeline click "Pay Now" below.









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Francesco Bertocci

Sr. Product/UX/UI...


A Practical Guide to SVGs on the web

#SVG #Animation #Interaction #CSS #JS #HTML

This guide aims to give a practical overview of how you can use SVGs on your websites — with some tips and tricks along the way to get the most out of them.









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Francesco Bertocci

Sr. Product/UX/UI...


Webflow: Responsive web design tool, CMS, and hosting platform

#CMS #Webdesign #Responsive

Build responsive websites in your browser, then host with us or export your code to host wherever. Discover the professional website builder made for designers.









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Francesco Bertocci

Sr. Product/UX/UI...


Learn CSS Grid in 5 Minutes

#CSS #Grid #Layout #UIDesign

Grid layouts are fundamental to the design of websites, and the CSS Grid module is the most powerful and easiest tool for creating it. The module has also gotten native support by the major browsers…









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Francesco Bertocci

Sr. Product/UX/UI...


Using CSS custom properties (variables)

#CSS #WenDevelopment

Complex websites have very large amounts of CSS, often with a lot of repeated values. For example, the same colour might be used in hundreds of different places, requiring global search and replace if that colour needs to change. CSS variables allow a value to be stored in one place, then referenced in multiple other places. An additional benefit is semantic identifiers. For example --main-text-color is easier to understand than #00ff00, especially if this same color is also used in another context.









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Francesco Bertocci

Sr. Product/UX/UI...


Sketch: The digital design toolkit - New Website

#Sketch #DesignSystems #Productivity #Websites

Brand new site for Sketch.









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Francesco Bertocci

Sr. Product/UX/UI...


How To Create A Hamburger Menu For Your Website – Design + Sketch – Medium

#Sketch #Prototyping #LaunchPad #AnimaApp

Launchpad allows you to go from Sketch to HTML, and publish websites directly from Sketch. On this update we introduce animations & overlays. 📱 Mobile screens have limited screen space. That’s why…









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Francesco Bertocci

Sr. Product/UX/UI...


Dangerous Design trends 2017

#Design #tips #bestpractice

You cannot judge a book by its cover, but you can certainly judge a website by its design. People tend to evaluate and judge products and websites early based on their looks before they even get into…












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