As an English major I always enjoyed “reading between the lines” & figuring out the underlying message. Now as a UX designer this has translated well into solving complex problems, which is my favorite part about UX & design thinking. 

 

In one of my most recent projects I was involved in designing a website that was both engaging and inviting for the users. Applying for grants can be tedious and daunting, so for our website we wanted to alleviate some of those pains in order to attract more users to apply for grants. Through hours of user interviews and analyzing the competitive landscape, my team and I was able to develop a design that catered to the users’ pain points and our clients business goals. We accomplished this by creating digital wireframes and hi-fidelity mockups to use as our prototype. Finally, we tested this with our clients’ users, made some iterations and in the end our new feature was very well received.