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Francesco Bertocci @fbmore

UX/UI/Product Designer & Founder
at Free&Willing in New York, NY

Available Freelance or Fulltime
I love to teach: Sketch, Prototyping
I mentor nice people

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Contact me: Mon-Fri before 10am, 1-2pm or after 6pm on my mobile, texting is cool too.

Hey! I am a well-rounded italian-born strategic designer, with a passion for people, interactions, ideas and brands, and I am the founder of Free&Willing, a platform to empower people to make the most of their career and brand.

I’ve lived and worked in Rome, Milan and New York City. I moved to Brooklyn in 2004 and I became an American citizen in 2016. I want to create experiences and products that improve people’s lives. I believe considering people, their feelings, physical needs and goals are critical for successful design.

I am available to help research, design and build your next startup or feature, create prototypes and to teach Sketch and prototyping tools like InVision, Principle, ProtoPie, Framer or Adobe XD as well as implementing Design Systems and Pattern Libraries. I can take on projects starting at any phase, from inception and pen and paper all the way through development, launch and beyond.

My UX portfolio is only available upon request. Please reach out if you are interested in seeing prototyping samples or to talk about collaborations.

I also run the Design & Prototype User Experiences Meetup in NYC. 


VISA, HP, Cartier, Cingular, WSJ, Marriott International, Ritz-Carlton, DELL, David Yurman, 7 for all mankind (VF Corporation), Dior, J&J, Pfizer, Gust, Hackerati, Bionic Solution, Gartner, Windfall (mobile app), Preo (mobile app)


User Experience, Prototyping, Product Design, Mobile Application Design, Responsive Design, User Interface, Interaction Design, Creative Direction, Creative Strategy, Digital Strategy, Concept Development, Photography, Web Design, Art Direction, Branding & Identity, Typography, Adobe Creative Suite, Photoshop, Sketch, InVision, Principle, ProtoPie, Atomic, Framer, Kite, Abstract, HTML5, CSS, Rails, Objective-C, Swift, JQuery, Teaching, Mentoring


English, Italian

Hello Gorgeous!

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