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Francesco Bertocci

Customer Success Manager & Ambassador

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Francesco Bertocci

Customer Success ...


The Experience Vision: A Self-Fulfilling UX Strategy

#UX #ProductDesign

In this two-day workshop Jared Spool will guide you through dozens of UX strategy plays to identify the perfect combination for your organization.









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Francesco Bertocci

Customer Success ...


A Design System’s Impact – Tap to Dismiss – Medium

#DesignSystems #ProductDesign #UIDesign

I fell into this role following my passion to learn, create, and educate. You can’t exactly study design systems in school, so to be successful in this field you are constantly reaching out to learn…









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Francesco Bertocci

Customer Success ...


Micro nudge: a micro animation for behavioral change

#UX #UI #ProductDesign

A micro nudge is a well-timed small animation that prompts the user to do a “small” task that they may have otherwise forgotten or not have taken notice of. The sliding “comment” is the micro nudge…









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Francesco Bertocci

Customer Success ...


This Is Why We Can’€™t Have Nice Things or Can We?

#UX #ProductDesign #HCD

What human behavior can show us about using human-centered design in the service of better-applied data.









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Francesco Bertocci

Customer Success ...


Build your design system like the pros

#DesignSystems #ProductDesign #UIDesign #Videos #InVision

Watch videos of design system pros Brad Frost, Dan Mall, and Josh Clark sharing best practices for product design at scale. Get expert recommendations for improving speed, quality, and consistency with design systems.









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Francesco Bertocci

Customer Success ...


Google Design: Designing the Future of Work

#UIDesign #UX #AI #ProductDesign

At Google Cloud my job is to reimagine enterprise — the tools we build and how we design them. Traditional enterprise products don’t reflect how people work — our pain points, our tasks across the…









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Francesco Bertocci

Customer Success ...


Product Design Playbook – UX Collective

#UX #ProductDesign

At the time I’m writing this post, I’ve been a full-time product designer for ~3 years, though my overall professional career is closer to ~8 years. Every couple of months I would sit down and…









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Francesco Bertocci

Customer Success ...


Lightning fast wireframing in Sketch

#Sketch #Plugins #Wireframing #ProductDesign #UIKits







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Francesco Bertocci

Customer Success ...


The Facilitator’s Handbook: 23 Design Sprint Tips

#DesignSprints #BestPractices #ProductDesign

Here are some things I think about when I facilitate a design sprint. Lots of what goes into facilitation I can’t explain—like anything, you just do it, gain experience, and get better over time. But…









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Francesco Bertocci

Customer Success ...


You’re not the user: 5 things I learned from using Hotjar for a year

#UX #ProductDesign #Hotjar

Hotjar is an all-in-one Analytics and Feedback tool that makes it easy to truly understand your web and mobile site visitors. As the UX designer in an online travel agency, I relied majorly on Hotjar…









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Francesco Bertocci

Customer Success ...


Designers, Developers, Product Managers: Introducing Product Relays™

#DesignSprints #Collaboration #ProductDesign #Dev

At Academy, we have done a great deal of thinking about process. We have interviewed industry leaders across Design, Development, and Product and universally the sentiment is… When we started to…









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Francesco Bertocci

Customer Success ...


Product Design Sprint: 3 day structure (PDF)

#ProductDesign #Process #UX #Collaboration #Startups #Lean

A design sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with users.









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Francesco Bertocci

Customer Success ...


Defining Product Design: A Dispatch from Airbnb's Design Chief | First Round Review

#ProductDesign #Process #Inspiration #Articles #Airbnb

Airbnb VP of Design Alex Schleifer shares how design can become a more intentional, integrated discipline — and why it must be in order to better build products. 









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Francesco Bertocci

Customer Success ...


Our 6 Must Reads for Building and Leading a Product Design Team | First Round Review

#ProductDesign #Process #Inspiration #Articles

A well-thought-out design team often accompanies enduring product design. Here are six pieces of advice to help you build and lead a design team from the sole designer to a larger design organization. 









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Francesco Bertocci

Customer Success ...


26 Steps of Product & Dashboard Design – Design + Sketch – Medium

#ProductDesign #Process #Inspiration

For the last four years I have continued to design dashboards and applications and I have learnt how to deal with different departments, and utilise their knowledge in order to make product designs…












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