A Creative Director/Brand Design Strategist with extensive global design experience in China, Latin America, North America and Russia. Approaches projects strategically in advertising, brand architecture, brand identity, digital, in-store, packaging, photography and architectural signage. Has a full comprehensive understanding of the beauty, CPG, fashion, food & beverage, home, health care and wine & spirits industries including marketing, innovation, consumer experiences and insight. Extensive background in identifying and understanding trends in design, consumer products & services, product innovation and retail experiences.