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Francesco Bertocci

Sr. Product/UX/UI Designer

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Francesco Bertocci

Sr. Product/UX/UI...


Design, UX & Product Books

#UX #Product #Research #Books

A curated list of books on UX, Product and Lean methodologies.









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Francesco Bertocci

Sr. Product/UX/UI...


UX for Lean Startups: Faster, Smarter User Experience Research and Design by Laura Klein

#UX #Research #Books

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.









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Francesco Bertocci

Sr. Product/UX/UI...


Event: Role of UX in Artificial Intelligence with Echo, Spotify, Havas & State Street

#Events #UX #Beginex

Hey everyone - Beginex is running another cool event on Thursday, November 9th (Role of UX in Artificial Intelligence with Spotify, Havas & State Street) so I wanted to share it with you - please see details below.

Role of UX in Artificial Intelligence with Echo, Spotify, Havas & State Street (@ThoughtWorks)
Thursday, November 9, 6:30 - 9:00 PM
Are you prepared for the drastic changes AI is bringing to the technology industry? Artificial intelligence is growing exponentially and will be changing our work and life dramatically in the coming years. What role will UX professionals play in the new digital world? We invited several UX + AI professionals to explore this crucial topic. 
Details and registration 👇









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Francesco Bertocci

Sr. Product/UX/UI...


Find instances of a shared layer or text style.

#Sketch #Plugin #Productivity

Find instances of a shared layer or text style.









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Francesco Bertocci

Sr. Product/UX/UI...


Remove unused layer and text styles.

#Sketch #Plugin #Productivity

Remove unused layer and text styles.









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Francesco Bertocci

Sr. Product/UX/UI...


The Crazy One: ‘Building your personal brand'

#Podcast #CareerAdvice #Design #AdobeMAX

A replay of my sold out session from Adobe MAX 2017 that asked can you tell people why you are different and better than every other creative out there? This session will highlight the power, importance, and difficulties of creating your own personal brand, see why building your brand is critical for finding the perfect new job, standing out in your current job, or getting respect in the industry. Listen to over 65,000+ radio shows, podcasts and live radio stations for free on your iPhone, iPad, Android and PC. Discover the best of news, entertainment, comedy, sports and talk radio on demand with Stitcher Radio.









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Francesco Bertocci

Sr. Product/UX/UI...


Material Design: Elevation & Shadows

#UIDesign #DesignStystems #Material

In this diagram, only the elevation dimensions and layout for components are accurate. Other dimensions and overall layout of components are for illustration only.









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Francesco Bertocci

Sr. Product/UX/UI...


Sketch Syntax Highlighter plugin

#Sketch #Dev #Plugin







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Francesco Bertocci

Sr. Product/UX/UI...


Git: The simple guide (no deep shit!)

#Git #Dev #collaboration #tutorial

Just a simple guide for getting started with git. no deep shit ;)









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Francesco Bertocci

Sr. Product/UX/UI...


Designers, Developers, Product Managers: Introducing Product Relays™

#DesignSprints #Collaboration #ProductDesign #Dev

At Academy, we have done a great deal of thinking about process. We have interviewed industry leaders across Design, Development, and Product and universally the sentiment is… When we started to…









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Francesco Bertocci

Sr. Product/UX/UI...


Sketch Symbol Swapper

#Sketch #Plugins #Libraries #Productivity

Swap the selected symbols and/or symbol instances to a master of the same name in a library.









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Francesco Bertocci

Sr. Product/UX/UI...


Ghost buttons: Why you should be afraid

#UX #UI #usability #conversion

How ghost buttons have gained in popularity in the past few years, and what their impact can be on user conversion.









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Francesco Bertocci

Sr. Product/UX/UI...


Fuse: Endless scroller - Examples

#FuseTools #MobileDev

This example demonstrates how we can create an endless scrolling list that removes elements as they scroll out of view.









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Francesco Bertocci

Sr. Product/UX/UI...


Litmus: Email Marketing, Email Design & Email Testing Tools

#Email #CSS #HTML #Tools

Litmus provides a suite of email design and email marketing tools, helping you build, design, test, and analyze your emails.









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Francesco Bertocci

Sr. Product/UX/UI...


Adobe MAX—The Creativity Conference.

#Adobe #Design #Conference

Spend a week with the best creative minds in the world. Join us to learn, share, create, connect, and play at Adobe MAX — The Creativity Conference.









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Francesco Bertocci

Sr. Product/UX/UI...


Mastering Interaction Design through Craft, Productivity and Workflow

#UI #UX #IXD #Interaction #MotionDesign

As UI design gets more interactive, new skills and faces emerge to give us a lesson on how to get animations and movement right when creating delightful screens for rather little devices. To…









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Francesco Bertocci

Sr. Product/UX/UI...


Real content for all your designs

Lists is a gallery of real content ready to populate your mockups. Produce your best work by making informed decisions.









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Francesco Bertocci

Sr. Product/UX/UI...


Sketch plugin to selects similar layers

#Sketch #Plugin #Productivity #Tips

A Sketch plugin that selects layers with the same fill or border color.









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Francesco Bertocci

Sr. Product/UX/UI...


Product Design Sprint: 3 day structure (PDF)

#ProductDesign #Process #UX #Collaboration #Startups #Lean

A design sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with users.









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Francesco Bertocci

Sr. Product/UX/UI...


Using CSS custom properties (variables)

#CSS #WenDevelopment

Complex websites have very large amounts of CSS, often with a lot of repeated values. For example, the same colour might be used in hundreds of different places, requiring global search and replace if that colour needs to change. CSS variables allow a value to be stored in one place, then referenced in multiple other places. An additional benefit is semantic identifiers. For example --main-text-color is easier to understand than #00ff00, especially if this same color is also used in another context.









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Francesco Bertocci

Sr. Product/UX/UI...


The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Busine...

#books #UX #Product #Lean #Startups

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe.









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Francesco Bertocci

Sr. Product/UX/UI...


Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

#books #UX #Product #DesignSprints

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky, Braden Kowitz.









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Francesco Bertocci

Sr. Product/UX/UI...


Hooked: How to Build Habit-Forming Products

#books #UX #Product

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles









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Francesco Bertocci

Sr. Product/UX/UI...


Introducing InVision Design System Manager (DSM)

#DesignSystems #Libraries #InVision #Sketch #Collaboration

InVision DSM makes it possible for every product team to create and maintain a design system at scale—allowing teams to maintain a consistent user experience across every digital interface.









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Francesco Bertocci

Sr. Product/UX/UI...


Design Sprint Kit

#Design #UX #Product #DesignSprint

A design sprint is a five-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly. The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision, and get you to product launch faster.












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