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Francesco Bertocci

Sr. Product/UX/UI Designer

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Francesco Bertocci

Sr. Product/UX/UI...


UX for Lean Startups: Faster, Smarter User Experience Research and Design by Laura Klein

#UX #Research #Books

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.









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Francesco Bertocci

Sr. Product/UX/UI...


Event: Role of UX in Artificial Intelligence with Echo, Spotify, Havas & State Street

#Events #UX #Beginex

Hey everyone - Beginex is running another cool event on Thursday, November 9th (Role of UX in Artificial Intelligence with Spotify, Havas & State Street) so I wanted to share it with you - please see details below.

Role of UX in Artificial Intelligence with Echo, Spotify, Havas & State Street (@ThoughtWorks)
Thursday, November 9, 6:30 - 9:00 PM
Are you prepared for the drastic changes AI is bringing to the technology industry? Artificial intelligence is growing exponentially and will be changing our work and life dramatically in the coming years. What role will UX professionals play in the new digital world? We invited several UX + AI professionals to explore this crucial topic. 
Details and registration 👇









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Francesco Bertocci

Sr. Product/UX/UI...


Ghost buttons: Why you should be afraid

#UX #UI #usability #conversion

How ghost buttons have gained in popularity in the past few years, and what their impact can be on user conversion.









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Francesco Bertocci

Sr. Product/UX/UI...


Mastering Interaction Design through Craft, Productivity and Workflow

#UI #UX #IXD #Interaction #MotionDesign

As UI design gets more interactive, new skills and faces emerge to give us a lesson on how to get animations and movement right when creating delightful screens for rather little devices. To…









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Francesco Bertocci

Sr. Product/UX/UI...


Product Design Sprint: 3 day structure (PDF)

#ProductDesign #Process #UX #Collaboration #Startups #Lean

A design sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with users.









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Francesco Bertocci

Sr. Product/UX/UI...


The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Busine...

#books #UX #Product #Lean #Startups

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe.









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Francesco Bertocci

Sr. Product/UX/UI...


Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

#books #UX #Product #DesignSprints

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky, Braden Kowitz.









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Francesco Bertocci

Sr. Product/UX/UI...


Hooked: How to Build Habit-Forming Products

#books #UX #Product

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles









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Francesco Bertocci

Sr. Product/UX/UI...


Design Sprint Kit

#Design #UX #Product #DesignSprint

A design sprint is a five-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly. The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision, and get you to product launch faster.









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Francesco Bertocci

Sr. Product/UX/UI...


Video Course: Get ahead in UI/UX Design - learnux.io

#OnlineCourses #Sketch #Framer #Prototyping







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Francesco Bertocci

Sr. Product/UX/UI...


10 Non UX Books That Will Help You To Become A Better UX Designer

#UX #Books #Career

A list of great Non UX books that will help you to boost your skills and knowledge in the user experience field.









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Francesco Bertocci

Sr. Product/UX/UI...


13 Things You Should Give Up If You Want To Be a Successful UX Designer

#UX #CareerAdvice

Success has different definitions for everyone. Becoming a great giver upper is essential to succeeding at the things that are important to you. Give up the stuff that is holding you back from…









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Francesco Bertocci

Sr. Product/UX/UI...


FullStory: Pixel-Perfect Session Replay

#UX #Research #Video #heatmaps

FullStory's pixel-perfect session replay tells you everything you want to know about your customer’s online experience. Capture every click, swipe, and scroll.









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Francesco Bertocci

Sr. Product/UX/UI...


Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form Analytics, Feedback Polls and Surveys in On...

#UX #Research #Video #heatmaps

See how visitors are really using your website, collect user feedback and turn more visitors into customers.









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Francesco Bertocci

Sr. Product/UX/UI...


Inspectlet: Website Heatmaps, Session Recording, Form Analytics

#UX #Research #Video #heatmaps

Watch individual visitors use your site as if you're looking over their shoulders.
Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again.









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Francesco Bertocci

Sr. Product/UX/UI...


Johny vino™ - Dribbble

#UI #UX #Mobile #Inspiration

Specialized in Interaction design, Mobile Apps [iOS and Android], Web Apps, UI/UX Design.









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Francesco Bertocci

Sr. Product/UX/UI...


Camunda: Create flows in no time

#UX #Flows

Camunda is a simple app for creating technical diagrams. You can easily drag and drop any point and it will automatically create lines and arrows for you. You can also choose from different types of points which can be helpful, for example, for highlighting when a user receives an email from Intercom. Camunda allows exporting to SVG that makes it easy to colour trackable points in Sketch.









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Francesco Bertocci

Sr. Product/UX/UI...


Workshop: Sketch and Fuse Tools | Design & Prototype NYC Meetup

#Events #UX #Fuse

Hello everyone! I am very excited about this one! I have tested Fuse a few years ago as I loved their promise, simple UX-focused code that could empower...









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Francesco Bertocci

Sr. Product/UX/UI...


Fuse: Examples

#Fuse #mobile #UX #Prototyping #tutorials

Fuse is a set of user experience development tools that unify design, prototyping and implementation of high quality mobile apps.

In other words: Fuse takes you all the way from idea to deployed app.









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Francesco Bertocci

Sr. Product/UX/UI...


Flat Design: Why you should question Nielsen Norman’s research on the trendy design style.

#UX #UIDesign #UXResearch

The Nielsen Norman Group is probably the most influential usability consultancy in the design industry. So, when they publish an article about their research findings titled “Flat UI Elements Attract…









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Francesco Bertocci

Sr. Product/UX/UI...


The best Slack groups for UX designers

#Slack #Communities #Design

Tons of companies are using Slack to organize and facilitate how their employees communicate on a daily basis. Slack has now more than 5 million daily active users and more than 60,000 teams around…









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Francesco Bertocci

Sr. Product/UX/UI...


Event: "Break into UX" with UX Designers from Coach and TransPerfect (@eBay)

#Events #UX #Beginex

Our friends at Beginex UX Program are on a roll! Don't miss this next event "How to Break into UX" on Tuesday, October 10, 2017 at eBay. Find event and ticket information below 👇









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Francesco Bertocci

Sr. Product/UX/UI...


UX at Scale Virtual Summit

#Webinar #UX #Design

14 free webinars. UX leaders from Salesforce, Atlassian, IDEO, Airbnb, Linkedin, and more.









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Francesco Bertocci

Sr. Product/UX/UI...


11 iOS 11 Features That Apple Didn’t Show Us - YouTube

#iOS11 #Tips #UX

Terry White is here to show us 11 iOS 11 features that didn't get much mention by Apple, but are still really useful and cool. Love the screen capture (stills and videos) for feedback and UX testing and lots more...









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Francesco Bertocci

Sr. Product/UX/UI...


Redesigning Facebook Reactions – prototypr

#Prototyping #UX #Facebook

Facebook reactions went live on 24 Feb 2016, and from that time onward it’s been a great journey for Facebook. We all just love the reactions and how it fulfills that a single like button was not…












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